Four Factors That Are Quickly Changing Business

Greg Satell, a consultant and blogger who focuses on digital innovation, posted an interesting perspective yesterday that looks at how technology and other factors are quickly reshaping the notion of business.

I would highly recommend reading his entire post, which includes numerous links to other studies and reports that support his findings. He also has a blog: www.DigitalTonto.com.

Satell highlights four factors that are transforming how people run their businesses. In a nutshell, they are:

• Scale provides little to no buffer against market forces
• Technology's exponential growth rates are quickly changing how people conduct business
• Business models are no longer reliable, forcing people to emphasize experimentation over planning
• Managers can no long count on being able to control their employees. Rather, they can only hope to provide guidance and direction