Kellogg Launches Chief Marketing Officer Program

Photo: www.bizjournals.com

The Kellogg School of Management at Northwestern University has launched a new executive development program designed to specifically train students to become chief marketing officers.

Eric Leininger, a clinical associate professor of marketing, is the program's executive director, according to a report from the Chicago Business Journal. Gregory Carpenter, professor of marketing strategy, is the academic director, and Phil Kotler will be part of the faculty.

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